7 Ways to Romance Your Clients (inc)
Forget the long-stemmed roses and tickets to Broadway plays. I’ve found
smarter ways to woo my company’s best clients.
**I’m often struck by** the similarities between professional and personal
relationships. In fact, I believe most of the fundamental strategies and
tactics used in wooing a “significant other” hold true when one is in search
of that next big customer. At the same time, maintaining a relationship with a
significant other (or an important client) demands the same intellectual rigor
one extends to the thrill of landing Mrs. Right (or Mr. Right, if you prefer).
Here’s a list of strategies I use to ensure my long-standing client
relationships never grow old:
1. I send clients a “thank you for your business” note on each and every
anniversary of the signing of our very first contract.
2. I share breaking news on competitors. Nothing, and I mean nothing,
motivates a chief executive officer more than beating her competition to the
punch. One of the best ways to make your direct client report look good is by
arming him with competitive news before the CEO knows about it. He, in turn,
can then present it to the CEO and …
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